References and research

These are various articles and presentations that give some insight to the topic, by myself and others.  Please feel free to offer a link to an item that you would like me to add here.

Event marketing case study (Houston Business Journal)

Marketing for Professional Service Providers (ppt)

Branding for Organizations (article)

Inbound_Marketing (pdf)

Event marketing for small businesses (ppt)

Research from events (article)

Event Marketer Magazine

Event Solutions Magazine

How to Engage Your Customers

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